Purpose
PRCC is committed to improving the quality of the environment
and reducing solid waste through the recycling of polyethylene
terephthalate (PET) soft drink bottles. Its primary objectives
are to increase public awareness and the recycling rates for plastic
soft drink bottles; insure stable end-use markets for all PET
collected in California; increase the value of PET, and reduce
the costs of its collection.
Today, PRCC purchases PET bottles for resale to reclaimers in
the US and Asia. PRCC inspects its purchases and maintains meticulous
quality control. Our purpose is to ensure that PRCC’s buyers
get the best quality material available and our suppliers get
the best price possible. In 2009, PRCC handled 108 million pounds
of PET, and we expect to handle more in 2010. PRCC's buyers use
this material to manufacture new bottles and food containers,
fiber for carpeting and clothing, fiberfill, and industrial strapping.
History
In October 1987, the California Beverage Container Recycling and
Litter Reduction Act (AB2020) went into effect mandating the recycling
of carbonated beverage containers by placing a redemption value
on these containers. In 2000, the law was expanded to almost all
beverage containers. The plastic soft drink bottle manufacturing
industry of California took early action to support the new recycling
law and ensure that an effective statewide PET plastic recycling
program was in place before the law took effect. One action taken
was the formation of Plastic Recycling Corporation of California
(PRCC) in June 1987. PRCC is a private non-profit organization.
At its inception, PRCC aggressively implemented innovative marketing
and consumer promotions in order to increase redemption rates
and public awareness of the recyclability of soft drink bottles.
In 1994, the Plastic Recycling Corporation of California contracted
with Moore Recycling Associates to manage the day-to-day operations
of PRCC. Patricia Moore, President of Moore Recycling Associates
Inc., acts as Executive Director of PRCC. Moore Recycling Associates
manages all PRCC’s business operations.
If you sell PET beverages in CA or make PET beverage bottles for sale in CA, we encourage you to learn more about the importance of being a member of PRCC! Please email or call (707.935.1997) us with your mailing address and we will send you more information about the value of PRCC.
